Full Site Migration to Adobe Experience Manager CMS

A financial organization came to MarketSmart with a website that had grown to more than 1,500 pages over time. Content had been added for years without structure, SEO planning, or a modern content management system to support it.

Challenge

Executing a large-scale CMS migration without losing search rankings, breaking user paths, or disrupting ongoing traffic and lead flow.

Solution

We created a structured migration roadmap that combined SEO protection, content consolidation, technical planning, and user experience redesign. The move to Adobe Experience Manager became an opportunity to improve the site, not just relocate it.

Results

The migration was completed without loss of rankings or traffic. In fact, the improved structure and content alignment began producing gains shortly after launch.  The new site architecture eliminated internal keyword competition and made high-value pages more discoverable in search.  Internal teams gained a modern CMS that made content updates faster and more reliable, reducing technical dependency.  Users experienced a cleaner navigation, clearer messaging, and faster load times across devices.

The website shifted from a liability to a scalable digital platform built for long-term growth.

From The Client

“MarketSmart handled the whole migration, from the highest biggest picture strategy to the smallest of technical execution tasks.  The collaboration, support, and ongoing rankings increases are a testament to their excellence."